A couple of weeks ago, Tipico unveiled WinOhio.com, a free-to-play site that lets people rank preselected spreads and props they think will hit. They earn points for each successful pick, and Tipico provides prizes to weekly and seasonal winners. Seasonal winners will split $5,000 in bonus money, with the top point earner receiving $500.

Each weekly WinOhio entry will also serve as an entry into a grand prize drawing, with 10 entrants winning an Ohio-themed package that includes premium tickets to an in-state sporting event, VIP tickets to a concert, dinner, and a hotel stay. Grand prize recipients can also choose to take $1,500 in funds for their Tipico account instead.

Tipico will enter Ohio through a partnership it established with the Columbus Crew, an MLS franchise in the state. Ohio’s sports betting law gave pro sports teams and state-licensed casinos and racinos preference for mobile and retail licenses.

Going ‘Hyperlocal’ in Ohio

WinOhio is part of a new philosophy the company is using to acquire customers in advance of the expected January 1 launch, Tipico US CEO Adrian Vella told Casino.org.

He described it as a “hyperlocal” approach that will go beyond just the relationships Tipico has with the Crew and media giant Gannett, which operates websites and newspapers in Cincinnati, Columbus, and 19 other Ohio cities.

There will be, as well, partnerships around events, partnerships around putting a face to our brand, partnerships with influencers, partnerships with affiliates,” Vella said. “So, everything we’re doing will be very, very hyperlocal to Ohio.”

More partnerships will be announced, and those will also be Ohio-focused, he added.

“The content we write, the creative, all of it will be hyperlocal to Ohio. So, in reality, that’s what we want. We want to show a message that they understand we want to show them that we care for Ohio, that we understand the market, that we understand the consumer, and that we really want to create a brand and a product that they love.”

January 1 Launch an ‘Asset’ for Tipico

The Ohio Casino Control Commission (OCCC) has preliminarily approved Tipico’s online sports betting application. Pending final approval, it will be one of the operators slated to start on the universal start date. As many as 20 or more operators may also start on New Year’s Day.

Being able to launch on the first day is a key “asset,” Vella said.

“Maybe we will be the first book that the customer sees,” he explained. “When we launched in New Jersey, all the customers had already established who their preferred sportsbook is, and it’s more of a fight for acquiring market share through competition.”

Retail Plans Remain Under Discussion

Come January 1, Tipico plans to launch only online. The OCCC also gave preliminary approval for a retail sportsbook, but Vella said discussions continue regarding a brick-and-mortar venue.

That includes where the sportsbook would be located, although Vella could not provide any details on that.

We’re discussing in many ways what it should be,” he said. “What should be its purpose. How much should we focus on that? It’s been a bit of a topic, but we believe that can really drive some excitement because there’s very few licenses.

“Still, the focus is to make sure you open your mass-reach product on the opening date, and then focus on (brick-and-mortar) a bit later. I’m not saying we will not have it, but we have not yet we have not decided that date in stone yet.”

Lessons Learned from Gannett Deal

Tipico made headlines more than a year ago when it forged a national partnership with Gannett. Besides owning USA Today, Gannett serves as the largest US newspaper publisher with publications in several key markets. At that time, it had a presence 메이저놀이터 in New Jersey and was getting ready to launch in Colorado.